Hi, I’m Fern. Identity Coach & Personal Stylist.

I started my career at Ralph Lauren in the Womenswear buying team, here I discovered my love for clothes and the confidence they can give you to face the world, even on tough days. Since then I’ve worked with global brands traveling the world to create campaigns that resonate, through this I have learnt just how powerful image, presence, and personal identity can be, particularly for women in male dominated industries.

After a series of life transitions including divorce, becoming pregnant, a wonderful year of maternity leave, navigating solo parent life and trying to work out dating within it, I realised I was lost and didn’t know who I was, who I wanted to be and what parts of me were authentically me vs what I thought I should be based on how the world around me thought I should be.

I realised I wanted to create a space which focussed on these transitions. I qualified as a coach and also became a personal stylist taking courses in key aspects such as colour analysis. New Chapters Studio celebrates women, the many roles we do and supports us all in feeling confident both inside and out.