New Chapters

Studio

Identity Coaching Meets Personal Styling

A woman with long, wavy hair, wearing a light blue sweater, sitting at a wooden table, resting her chin on her hand, smiling softly at the camera against a plain light background.

Fern Townend

Identity Coach & Personal Stylist

I work with women navigating change, to feel confident in who they are and how they show up in the world, both inside and out.

Are you going through a period of change?

Maybe you’re navigating a break up or divorce, returning to work after having a baby, finding yourself in the midst of perimenopause or menopause. Or perhaps you simply feel it’s time to realign with yourself.

Together, we’ll navigate these transitions both through coaching and personal styling so that you not only move through them with support, but also come out the other side feeling clear, grounded and confident in who you are in this new chapter.

CONTACT

Getting in touch is the first step, we will then have a free 30 minute call to discuss how I can support you in this New Chapter.

A woman in a white crop top and blue jeans is hanging up a white dress or shirt on a wall hook.

A BIT ABOUT ME

I started my career at Ralph Lauren in the Womenswear buying team, here I discovered my love for clothes and the confidence they can give you to face the world, even on tough days. Since then I’ve worked with global brands travelling the world to create campaigns that resonate, through this I have learnt just how powerful image, presence, and personal identity can be, particularly for women in male dominated industries.

Personally I went through a series of life transitions in quick succession, including divorce, becoming pregnant, maternity leave, navigating solo parent life and trying to work out dating within it! I realised I was lost and didn’t know who I was, who I wanted to be and what parts of me were authentically me vs what I thought I should be based on how the world around me thought I should be.

I realised I wanted to create a space which focussed on transitions. I qualified as a coach and also as a personal stylist taking courses in key aspects such as colour analysis.

New Chapters Studio celebrates women, the many roles we do and supports us all in feeling confident both inside and out.

A woman with long blonde hair, wearing a white blouse with pearl details on the shoulders, blue ripped jeans, and brown high-heeled sandals, sitting on wooden stairs and laughing.